JolieBox raises 1 million euros from Alven Capital
JolieBox delivers every month to its subscribers a “Beauty Box” with a selection of 4 to 6 cosmetic products of high-end brands in “travel” size. JolieBox has raised 1 million euros from Alven Capital and some business angels to finance its European expansion.
Founded in 2011 by an ambitious, complementary and experienced team, the French startup has quickly established itself as the local leader of the “Beauty Box” market.
For a flat fee of 13 euros, subscribers receive every month in their letter box an elegant and immaculate box, containing 4 to 6 miniature beauty products including: body care, skincare, hair care, fragrances, makeup etc. Every month, a top quality surprise is waiting at their door.
Besides this revolutionary offering in the cosmetic world, the success of JolieBox lies on 3 main strengths:
- The support high-end brands have shown for this new offering
- The creation of a community of several thousand clients conquered by the service
- The speed and quality of execution that the team has proved since the creation
In a few months, JolieBox has leveraged on all the aspects of viral marketing to gather almost 10 000 subscribers, constituting a qualified community of devoted clients. Through the use of Twitter, Facebook or even YouTube, but also the JolieBox website, which already counts with several hundred thousand unique visitors each month, the happy clients are invited to share their opinions on each product they test and voice their experienced advice.
Several prestigious brands have rapidly been seduced by this new concept and by the professionalism and expertise of the JolieBox team. Lancôme, Laura Mercier, Caudalie, Payot, L’Occitane, Bourjois, Kiehl’s etc., over 40 top-notch brands have closed long-term partnerships with JolieBox. For brands, it is the perfect way to: make their clients discover their range of products and their new products, communicate in a straightforward way to their future clients, showcase their brand in the web within a highly targeted audience, and finally to obtain precious feedback.
Mathilde Lacombe, an influential personality in the beauty universe, President and Brand Relationship Manager, explains: “Women dream with testing all kinds of beauty products to find their style. Thanks to the effect of social networks and viral marketing, we have already constituted a big community around JolieBox. The quality of the product selection we offer every month explains why customers are so loyal to JolieBox.”
Quentin Vacher, CEO and Business Development Manager says: “Backed up by our quick success and by the support of our partner brands, we have decided to extend our service to other European countries. The involvement of Alven Capital and the guidance of Oleg Tscheltzoff, experienced web entrepreneur and founder of Fotolia, are great assets that will help reach our ambitious goals.”
Jeremy Uzan, Investment Manager at Alven Capital adds: “JolieBox is positioned in the high-end cosmetic market where being French is an important benefit. The adherence, since the early start of the company, of the main cosmetic brands in the market is a key competitive advantage. The impressive speed of execution shown by the JolieBox team, have allowed them to have widespread visibility in the beauty market and to confirm their leading position.”